About Us
How it all began
In 2001, a family set up a small shop in the Brás neighbourhood in São Paulo, Brazil. Their intention was to produce and sell high quality fitness clothing and swimwear at affordable prices for their customers.
Our Story
Through word of mouth their reputation soon grew and the increasing popularity saw several stores open throughout São Paulo. As demand continued to grow, the company needed to expand: the family invited other entrepreneurs to come under the LíQuido brand.
The Mission
LíQuido believes in standing out; in taking the road less traveled and pushing the boundaries of your comfort zone. Work harder, play harder, look amazing, and believe in yourself. We don’t follow ‘The Shoulds’ in life; instead, we believe every woman has her own path and talents to add to the world, and we want to encourage and promote their dreams.
The Standard
LíQuido believes in producing high quality fitness attire using the best raw materials, labor practices, and production procedures. All of LíQuido’s clothing is manufactured in Brazil, where the company abides by the high standards set by the Ministry of Labor in South America. Above all else, LíQuido values human beings first and foremost. All employees are treated with respect and tolerance, and the company employs no one under the age of 18. At all of the manufacturing sites, LíQuido pays its employees above industry standard, provides health insurance, and offers 30 days of vacation.